Value Ideas Blog
Sto Valuation part 2

Review

Today I would like to give you an update and final valuation of our Sto AG analysis. Last time we wrote that: “We can see that Sto AG is benefitting strongly from the trend towards renovating building facades with a view to saving energy and the new laws which implies new energy standards for houses. This is by far the most reliable and practical way to save fossil fuel – it does not require the wind to blow or the sun to shine.” And that the company has a long history of innovations which are driving out the great understanding of the market and the needs of the craftsmen at the construction site. This is also the root of the company’s direct sales approach to the craftsman and construction companies.  

Industry development

For this reasons we would like to show you how the industry itself has developed over the last years and if Sto has only profited by this development of the industry or if Sto is an outstanding player in the industry of heating insulation. In the following chart you can see the change of the market size of heating insulation in m². You can observe a high volatility in the chart, which is clearly linked to the construction boom of the late 90’s and the years after 2005. read more
Sto AG is the leading manufacturer and distributor of products for heat insulation, constructing and products for the renovation of building facades. The company was founded in the year 1955 by Wilhelm Stotmeister and was the inventor of organic bonded render. The equity of the company is divided into 4.320.000 bearer shares and 2.538.000 preferred stocks. The founding family is still in charge of the company and holds all of the non-public traded voting equity. As an investor you can only invest into the preferred stocks of the company. The company divides itself in to three different segments, the first and biggest segment is face-systems. Under the roof of face-systems we can find the core business Wärmedämm-Verbundsysteme (WDVS) (in WDVS Sto is, up to its annual report, the leading producer) and vorgehängte Fassadensysteme (VHF) which represent 49.6% of the total revenue of the company. The second segment is surface coating which represents 24.5% of the revenue and in which the businesses around rendering and painting/coating are grouped. The last big segment is indoor products, render and colors for indoor usage, which represents 13.2% of sales. In addition Sto manufactures and distributes ground and floor lamination which represents 12.7% of total revenue. read more