This is the continuation of our analysis of the Vetropack Holding.   At first, we will show you the strategic positioning of the company by giving you a geographical overview including Vetropack’s and competing sites. Keep in mind that for most products the maximum transport distance is 150 km. We also added the total sales per country in mio pieces. It has become clearer that Vetropack is in good company at almost every production site. That explains why the management announced they were not able to push thru price adjustments, competition is strong enough in most regions.     Furthermore, as you probably know, political events in the Ukraine have influenced its currency risks and Ukraine may need a devaluation in order to pay its debt and re-establish its exports.  

• http://www.nytimes.com/2014/03/08/world/europe/russias-move-into-ukraine-said-to-be-born-in-shadows.html?ref=world
• http://www.nytimes.com/interactive/2014/02/27/world/europe/ukraine-divisions-crimea.html
• http://www.reuters.com/article/2013/12/02/us-ukraine-markets-idUSBRE9B10ZC20131202

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